{"id":11578,"date":"2026-05-26T22:20:19","date_gmt":"2026-05-26T15:20:19","guid":{"rendered":"https:\/\/microsoft.cmctelecom.vn\/microsoft-agentic-ai-roi-cho-nganh-ban-le\/"},"modified":"2026-05-28T14:27:13","modified_gmt":"2026-05-28T07:27:13","slug":"microsoft-agentic-ai-roi-cho-nganh-ban-le","status":"publish","type":"post","link":"https:\/\/microsoft.cmctelecom.vn\/kr\/microsoft-agentic-ai-roi-cho-nganh-ban-le\/","title":{"rendered":"Microsoft: Agentic AI mang l\u1ea1i ROI \u0111\u1ebfn 282% cho ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng"},"content":{"rendered":"<p>Th\u1eddi \u0111\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb xem AI nh\u01b0 m\u1ed9t th\u1eed nghi\u1ec7m khoa h\u1ecdc \u0111\u00e3 k\u1ebft th\u00fac. C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n m\u1edbi, n\u01a1i <em>agentic AI<\/em> (AI c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 ch\u1ee7 th\u1ef1c thi nhi\u1ec7m v\u1ee5, kh\u00f4ng ch\u1ec9 ph\u00e2n t\u00edch hay \u0111\u1ec1 xu\u1ea5t) \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf. Tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c l\u00e3nh \u0111\u1ea1o gi\u1edd \u0111\u00e2y kh\u00f4ng c\u00f2n l\u00e0 &#8220;\u0111\u1ed5i m\u1edbi&#8221; m\u00e0 l\u00e0 &#8220;ch\u1ee9ng minh ROI v\u00e0 nh\u00e2n r\u1ed9ng&#8221;.<\/p>\n<p>M\u1ed9t nghi\u00ean c\u1ee9u Total Economic Impact\u2122 (TEI) g\u1ea7n \u0111\u00e2y c\u1ee7a Forrester v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p AI c\u1ee7a Microsoft cho ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng d\u1ef1 b\u00e1o m\u1ee9c ROI t\u1eeb 124% \u0111\u1ebfn 282% trong ba n\u0103m, v\u1edbi gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i r\u00f2ng (NPV) t\u1eeb 7,7 tri\u1ec7u \u0111\u1ebfn 17,6 tri\u1ec7u USD cho m\u1ed9t doanh nghi\u1ec7p t\u1ed5ng h\u1ee3p c\u00f3 quy m\u00f4 5 t\u1ef7 USD. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng con s\u1ed1 k\u1ef3 v\u1ecdng, m\u00e0 l\u00e0 b\u00e0i to\u00e1n l\u1eddi l\u1ed7 (P&amp;L) th\u1ef1c t\u1ebf. Gi\u00e1 tr\u1ecb n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u1ec7t t\u1ea1i ba l\u0129nh v\u1ef1c: marketing, chu\u1ed7i cung \u1ee9ng v\u00e0 v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng.<\/p>\n<h2>Marketing: Tr\u1ee3 l\u00fd mua s\u1eafm AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a chi\u1ebfn d\u1ecbch<\/h2>\n<p>Marketing l\u00e0 n\u01a1i nhi\u1ec1u doanh nghi\u1ec7p l\u1ea7n \u0111\u1ea7u ti\u1ebfp c\u1eadn AI, v\u00e0 c\u0169ng l\u00e0 n\u01a1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t. Nghi\u00ean c\u1ee9u c\u1ee7a Forrester ch\u1ec9 ra ba \u1ee9ng d\u1ee5ng c\u1ed1t l\u00f5i \u0111ang t\u1ea1o ra ROI:<\/p>\n<ul>\n<li>Tr\u1ee3 l\u00fd mua s\u1eafm AI t\u00edch h\u1ee3p v\u00e0o n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<li>S\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 th\u1ef1c thi chi\u1ebfn d\u1ecbch c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a AI.<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t marketing d\u1ef1a tr\u00ean AI.<\/li>\n<\/ul>\n<p>C\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI \u0111\u00e3 gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) l\u00ean \u0111\u1ebfn 4%, t\u1ea1o ra doanh thu k\u1ef9 thu\u1eadt s\u1ed1 t\u0103ng th\u00eam t\u1eeb 1,5 tri\u1ec7u \u0111\u1ebfn 3,4 tri\u1ec7u USD trong ba n\u0103m cho t\u1ed5 ch\u1ee9c m\u1eabu. Forrester c\u0169ng ghi nh\u1eadn s\u1ef1 s\u1ee5t gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh.<\/p>\n<p>\u1ede h\u1eadu tr\u01b0\u1eddng, vi\u1ec7c th\u1ef1c thi marketing c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a AI gi\u00fap gia t\u0103ng n\u0103ng su\u1ea5t \u0111\u00e1ng k\u1ec3. Nghi\u00ean c\u1ee9u cho th\u1ea5y t\u1ed5 ch\u1ee9c m\u1eabu \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 7-13 gi\u1edd m\u1ed7i th\u00e1ng cho m\u1ed7i nh\u00e2n vi\u00ean, gi\u00fap h\u1ecd chuy\u1ec3n t\u1eeb c\u00f4ng vi\u1ec7c c\u01a1 h\u1ecdc sang \u0111\u00e1nh gi\u00e1 s\u00e1ng t\u1ea1o, th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a. \u0110i\u1ec1u n\u00e0y d\u1ef1 ki\u1ebfn mang l\u1ea1i l\u1ee3i \u00edch v\u1ec1 n\u0103ng su\u1ea5t lao \u0111\u1ed9ng t\u1eeb 4,5 tri\u1ec7u \u0111\u1ebfn 6,7 tri\u1ec7u USD trong ba n\u0103m. C\u00e1c doanh nghi\u1ec7p c\u0169ng gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c agency b\u00ean ngo\u00e0i, ti\u1ebft ki\u1ec7m chi ph\u00ed t\u1eeb 433.000 \u0111\u1ebfn 881.000 USD.<\/p>\n<h2>Chu\u1ed7i cung \u1ee9ng: D\u1ef1 b\u00e1o, t\u1ed1i \u01b0u t\u1ed3n kho v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch t\u1ef1 ch\u1ee7<\/h2>\n<p>N\u1ebfu marketing ch\u1ee9ng minh AI c\u00f3 th\u1ec3 t\u0103ng doanh thu, th\u00ec chu\u1ed7i cung \u1ee9ng cho th\u1ea5y AI c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 bi\u00ean l\u1ee3i nhu\u1eadn cho c\u00e1c doanh nghi\u1ec7p m\u00e0 s\u1ef1 s\u1ed1ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1ef1 b\u00e1o.<\/p>\n<p>Nghi\u00ean c\u1ee9u TEI x\u00e1c \u0111\u1ecbnh ba \u1ee9ng d\u1ee5ng ch\u00ednh trong chu\u1ed7i cung \u1ee9ng:<\/p>\n<ul>\n<li>D\u1ef1 b\u00e1o nhu c\u1ea7u b\u1eb1ng AI.<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a h\u00e0ng t\u1ed3n kho v\u00e0 ph\u00e2n b\u1ed5.<\/li>\n<li>L\u1eadp k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean ngo\u1ea1i l\u1ec7 v\u1edbi kh\u1ea3 n\u0103ng th\u1ef1c thi c\u1ee7a agent.<\/li>\n<\/ul>\n<p>C\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y \u0111\u00e3 mang l\u1ea1i l\u1ee3i \u00edch t\u1eeb 3 tri\u1ec7u \u0111\u1ebfn 6,3 tri\u1ec7u USD trong ba n\u0103m, nh\u1edd \u0111\u1ed9 ch\u00ednh x\u00e1c d\u1ef1 b\u00e1o cao h\u01a1n v\u00e0 ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u. M\u1ed9t c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00e3 ghi nh\u1eadn \u0111\u1ed9 ch\u00ednh x\u00e1c d\u1ef1 b\u00e1o c\u1ea3i thi\u1ec7n 10 \u0111i\u1ec3m ph\u1ea7n tr\u0103m so v\u1edbi c\u00e1c m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea truy\u1ec1n th\u1ed1ng. V\u1ec1 m\u1eb7t nh\u00e2n s\u1ef1, AI \u0111\u00e3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 l\u1eb7p l\u1ea1i, gi\u1ea3i ph\u00f3ng 6-12 gi\u1edd m\u1ed7i th\u00e1ng cho m\u1ed7i chuy\u00ean vi\u00ean k\u1ebf ho\u1ea1ch.<\/p>\n<p>B\u01b0\u1edbc ngo\u1eb7t th\u1ef1c s\u1ef1 l\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c thi c\u1ee7a agent. Thay v\u00ec c\u00e1c nh\u00e0 ph\u00e2n t\u00edch x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 v\u00e0 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i th\u1ee7 c\u00f4ng, gi\u1edd \u0111\u00e2y h\u1ecd l\u00e0m vi\u1ec7c trong c\u00e1c <em>workflow<\/em> d\u1ef1a tr\u00ean ngo\u1ea1i l\u1ec7, n\u01a1i AI g\u1eafn c\u1edd c\u00e1c b\u1ea5t th\u01b0\u1eddng v\u00e0 c\u00e1c agent th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng qua l\u1ec7nh ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean.<\/p>\n<blockquote><p>C\u00e1c chuy\u00ean vi\u00ean k\u1ebf ho\u1ea1ch t\u1eadp trung v\u00e0o quy\u1ebft \u0111\u1ecbnh, kh\u00f4ng ph\u1ea3i b\u1ea3ng t\u00ednh.<br \/>\n\u2013 L\u1eddi m\u1ed9t gi\u00e1m \u0111\u1ed1c k\u1ebf ho\u1ea1ch<\/p><\/blockquote>\n<h2>V\u1eadn h\u00e0nh c\u1eeda h\u00e0ng: T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f4ng vi\u1ec7c cho nh\u00e2n vi\u00ean tuy\u1ebfn \u0111\u1ea7u<\/h2>\n<p>Agentic AI \u0111ang thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i n\u0103ng su\u1ea5t t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng. Nghi\u00ean c\u1ee9u c\u1ee7a Forrester nh\u1ea5n m\u1ea1nh hai \u1ee9ng d\u1ee5ng mang l\u1ea1i ROI ngay l\u1eadp t\u1ee9c:<\/p>\n<ul>\n<li>B\u1ea3ng gi\u00e1 \u0111i\u1ec7n t\u1eed (digital shelf labels &#8211; DSLs) \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI.<\/li>\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00e1c v\u1ee5 v\u00e0 copilots cho nh\u00e2n vi\u00ean tuy\u1ebfn \u0111\u1ea7u.<\/li>\n<\/ul>\n<p>B\u1ea3ng gi\u00e1 \u0111i\u1ec7n t\u1eed \u0111\u00e3 lo\u1ea1i b\u1ecf vi\u1ec7c thay gi\u00e1 th\u1ee7 c\u00f4ng, ti\u1ebft ki\u1ec7m kho\u1ea3ng 200 gi\u1edd lao \u0111\u1ed9ng m\u1ed7i c\u1eeda h\u00e0ng m\u1ed7i n\u0103m. Vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 nh\u01b0 c\u1eadp nh\u1eadt gi\u00e1, ki\u1ec3m tra h\u00e0ng t\u1ed3n kho v\u00e0 tra c\u1ee9u th\u00f4ng tin gi\u00fap ti\u1ebft ki\u1ec7m th\u00eam 9-15 gi\u1edd m\u1ed7i c\u1eeda h\u00e0ng m\u1ed7i th\u00e1ng. Quan tr\u1ecdng h\u01a1n, n\u00f3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean, gi\u1ea3m t\u00ecnh tr\u1ea1ng ki\u1ec7t s\u1ee9c v\u00e0 ngh\u1ec9 vi\u1ec7c, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau gi\u1ea3m chi ph\u00ed tuy\u1ec3n d\u1ee5ng thay th\u1ebf t\u1eeb 1 tri\u1ec7u \u0111\u1ebfn 1,3 tri\u1ec7u USD trong ba n\u0103m. \u0110\u00e2y l\u00e0 l\u00fac agentic AI, nh\u01b0 c\u00e1c gi\u1ea3i ph\u00e1p s\u1eed d\u1ee5ng <a href=\"https:\/\/azure.microsoft.com\/en-us\/solutions\/ai\/\">Azure AI<\/a> v\u00e0 <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365-copilot\/microsoft-copilot-studio\/\">Copilot Studio<\/a>, tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1.<\/p>\n<h2>T\u1eeb th\u00e0nh c\u00f4ng \u0111\u01a1n l\u1ebb \u0111\u1ebfn l\u1ee3i th\u1ebf mang t\u00ednh h\u1ec7 th\u1ed1ng<\/h2>\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Forrester d\u1ef1 ph\u00f3ng t\u1ed5ng l\u1ee3i \u00edch t\u1eeb 14 tri\u1ec7u \u0111\u1ebfn 23,9 tri\u1ec7u USD trong ba n\u0103m cho c\u00e1c doanh nghi\u1ec7p nh\u00e2n r\u1ed9ng c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y. Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c s\u1ebd ch\u1eefng l\u1ea1i sau khi g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh qu\u1ea3 ban \u0111\u1ea7u.<\/p>\n<p>Microsoft g\u1ecdi c\u00e1c c\u00f4ng ty \u0111i \u0111\u1ea7u trong s\u1ef1 thay \u0111\u1ed5i n\u00e0y l\u00e0 &#8220;Frontier Firms&#8221; \u2013 nh\u1eefng t\u1ed5 ch\u1ee9c kh\u00f4ng ch\u1ec9 tri\u1ec3n khai c\u00f4ng c\u1ee5 m\u00e0 c\u00f2n t\u00e1i thi\u1ebft k\u1ebf m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh xoay quanh c\u00e1c agent, workflow v\u00e0 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh. Nh\u1eefng doanh nghi\u1ec7p xem agentic AI &#8220;ch\u1ec9 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng kh\u00e1c&#8221; s\u1ebd th\u1ea5y l\u1ee3i nhu\u1eadn gi\u1ea3m d\u1ea7n. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng ai coi \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 thi\u1ebft l\u1eadp l\u1ea1i m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng, c\u00e2u h\u1ecfi v\u1ec1 ROI \u0111\u00e3 c\u00f3 l\u1eddi gi\u1ea3i. Th\u00e1ch th\u1ee9c ti\u1ebfp theo l\u00e0 t\u00e1i thi\u1ebft k\u1ebf t\u1ed5 ch\u1ee9c \u0111\u1ec3 bi\u1ebfn nh\u1eefng l\u1ee3i \u00edch t\u1eeb agentic AI th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh mang t\u00ednh h\u1ec7 th\u1ed1ng.<\/p>\n<hr \/>\n<p><em>Ghi ch\u00fa: Nghi\u00ean c\u1ee9u <a href=\"https:\/\/tei.forrester.com\/go\/microsoft\/airetailsolutions\/\">New Technology: The Projected Total Economic Impact\u2122 Of Microsoft AI Solutions For Retail And Consumer Goods Organizations<\/a> l\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u do Microsoft \u1ee7y quy\u1ec1n cho Forrester Consulting th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 4 n\u0103m 2026. \u0110\u1ec3 \u0111\u01b0a ra k\u1ebft qu\u1ea3, Forrester \u0111\u00e3 ph\u1ecfng v\u1ea5n b\u1ed1n nh\u00e0 ra quy\u1ebft \u0111\u1ecbnh v\u00e0 kh\u1ea3o s\u00e1t 134 ng\u01b0\u1eddi tham gia t\u1eeb c\u1ea5p gi\u00e1m \u0111\u1ed1c tr\u1edf l\u00ean c\u00f3 kinh nghi\u1ec7m s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p AI c\u1ee7a Microsoft, sau \u0111\u00f3 t\u1ed5ng h\u1ee3p th\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c m\u1eabu.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Th\u1eddi \u0111\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb xem AI nh\u01b0 m\u1ed9t th\u1eed nghi\u1ec7m khoa h\u1ecdc \u0111\u00e3 k\u1ebft th\u00fac. C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n m\u1edbi, n\u01a1i agentic AI (AI c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 ch\u1ee7 th\u1ef1c thi nhi\u1ec7m v\u1ee5, kh\u00f4ng ch\u1ec9 ph\u00e2n t\u00edch hay \u0111\u1ec1 xu\u1ea5t) \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i hi\u1ec7u qu\u1ea3&#8230;<\/p>","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11578","post","type-post","status-publish","format-standard","hentry","category-ms-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft: Agentic AI mang l\u1ea1i ROI \u0111\u1ebfn 282% cho ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng | CMC Telecom<\/title>\n<meta name=\"description\" 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