{"id":11580,"date":"2026-05-26T22:21:05","date_gmt":"2026-05-26T15:21:05","guid":{"rendered":"https:\/\/microsoft.cmctelecom.vn\/lanh-dao-microsoft-chuyen-doi-bang-ai-quan-trong-hon-viec-ap-dung-som\/"},"modified":"2026-05-28T14:26:49","modified_gmt":"2026-05-28T07:26:49","slug":"lanh-dao-microsoft-chuyen-doi-bang-ai-quan-trong-hon-viec-ap-dung-som","status":"publish","type":"post","link":"https:\/\/microsoft.cmctelecom.vn\/en\/lanh-dao-microsoft-chuyen-doi-bang-ai-quan-trong-hon-viec-ap-dung-som\/","title":{"rendered":"L\u00e3nh \u0111\u1ea1o Microsoft: Chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng AI quan tr\u1ecdng h\u01a1n vi\u1ec7c \u00e1p d\u1ee5ng s\u1edbm"},"content":{"rendered":"

Nhi\u1ec1u l\u00e3nh \u0111\u1ea1o \u0111ang lo ng\u1ea1i doanh nghi\u1ec7p m\u00ecnh \u0111\u00e3 ch\u1eadm ch\u00e2n trong cu\u1ed9c \u0111ua AI. Tuy nhi\u00ean, theo quan \u0111i\u1ec3m t\u1eeb Microsoft, c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1 kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c \u00e1p d\u1ee5ng s\u1edbm, m\u00e0 l\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i s\u00e2u s\u1eafc c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh. C\u00e1nh c\u1eeda v\u1eabn c\u00f2n r\u1ed9ng m\u1edf, nh\u01b0ng \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

Trong m\u1ed9t b\u00e0i vi\u1ebft chia s\u1ebb g\u00f3c nh\u00ecn \u0111i\u1ec1u h\u00e0nh ng\u00e0y 18\/05\/2026, \u00f4ng Bryan Goode<\/strong>, Ph\u00f3 Ch\u1ee7 t\u1ecbch m\u1ea3ng \u1ee8ng d\u1ee5ng Kinh doanh v\u00e0 Agents t\u1ea1i Microsoft, \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c l\u00e3nh \u0111\u1ea1o \u0111ang t\u00ecm c\u00e1ch khai ph\u00e1 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng t\u1eeb AI.<\/p>\n

Theo quan \u0111i\u1ec3m c\u1ee7a t\u00f4i, b\u1ea1n kh\u00f4ng h\u1ec1 b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau n\u1ebfu ch\u01b0a b\u1eaft \u0111\u1ea7u \u2014 nh\u01b0ng b\u00e2y gi\u1edd ch\u00ednh l\u00e0 l\u00fac \u0111\u1ec3 th\u1ef1c s\u1ef1 h\u00e0nh \u0111\u1ed9ng.<\/p>\n

\u2013 Bryan Goode<\/strong>, Ph\u00f3 Ch\u1ee7 t\u1ecbch m\u1ea3ng \u1ee8ng d\u1ee5ng Kinh doanh v\u00e0 Agents, Microsoft<\/p><\/blockquote>\n

\u00c1p d\u1ee5ng AI kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi chuy\u1ec3n \u0111\u1ed5i<\/h2>\n

Vi\u1ec7c s\u1eed d\u1ee5ng AI \u0111ang t\u0103ng nhanh, nh\u01b0ng Microsoft lu\u00f4n nh\u1ea5n m\u1ea1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa \u00e1p d\u1ee5ng<\/strong> v\u00e0 chuy\u1ec3n \u0111\u1ed5i<\/strong>. \u00c1p d\u1ee5ng ch\u1ec9 ph\u1ea3n \u00e1nh h\u00e0nh vi c\u00e1 nh\u00e2n, nh\u01b0 th\u1eed nghi\u1ec7m copilots hay c\u00e1c c\u00f4ng c\u1ee5 AI t\u1ea1o sinh. Ng\u01b0\u1ee3c l\u1ea1i, chuy\u1ec3n \u0111\u1ed5i l\u00e0 t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 c\u00e1ch t\u1ea1o ra gi\u00e1 tr\u1ecb<\/a>.<\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p c\u1ea3m th\u1ea5y c\u00f3 “ti\u1ebfn tri\u1ec3n” v\u00ec AI xu\u1ea5t hi\u1ec7n trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, nh\u01b0ng c\u00e1c quy tr\u00ecnh kinh doanh c\u1ed1t l\u00f5i v\u1eabn kh\u00f4ng thay \u0111\u1ed5i. Quy\u1ebft \u0111\u1ecbnh v\u1eabn ch\u1eadm tr\u1ec5, c\u00f4ng vi\u1ec7c v\u1eabn lu\u00e2n chuy\u1ec3n qua c\u00e1c h\u1ec7 th\u1ed1ng r\u1eddi r\u1ea1c, v\u00e0 ti\u1ec1m n\u0103ng gi\u00e1 tr\u1ecb v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c khai ph\u00e1. \u0110\u00e2y l\u00e0 l\u00fd do nhi\u1ec1u l\u00e3nh \u0111\u1ea1o v\u1eeba ph\u1ea5n kh\u00edch, v\u1eeba kh\u00f4ng h\u00e0i l\u00f2ng \u2014 h\u1ecd th\u1ea5y s\u1ef1 ti\u1ebfn b\u1ed9 nh\u01b0ng ch\u01b0a th\u1ea5y t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1.<\/p>\n

\u0110i\u1ec3m kh\u1edfi \u0111\u1ea7u: T\u1eeb quy tr\u00ecnh nghi\u1ec7p v\u1ee5, kh\u00f4ng ph\u1ea3i c\u00f4ng c\u1ee5<\/h2>\n

Theo quan \u0111i\u1ec3m c\u1ee7a \u00f4ng Goode, \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u hi\u1ec7u qu\u1ea3 nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5, n\u1ec1n t\u1ea3ng hay ki\u1ebfn tr\u00fac c\u00f4ng ngh\u1ec7, m\u00e0 ch\u00ednh l\u00e0 c\u00e1c ch\u1ee9c n\u0103ng nghi\u1ec7p v\u1ee5<\/strong> (sales, marketing, t\u00e0i ch\u00ednh, nh\u00e2n s\u1ef1). M\u1ed7i ch\u1ee9c n\u0103ng n\u00e0y \u0111\u1ec1u ch\u1ee9a \u0111\u1ef1ng nh\u1eefng \u0111i\u1ec3m ngh\u1ebdn, ma s\u00e1t l\u00e0m gi\u1ea3m hi\u1ec7u su\u1ea5t.<\/p>\n

Khi AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y, s\u1ef1 chuy\u1ec3n \u0111\u1ed5i s\u1ebd tr\u1edf n\u00ean h\u1eefu h\u00ecnh. K\u1ebft qu\u1ea3 kinh doanh \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n kh\u00f4ng ph\u1ea3i v\u00ec c\u00f3 AI, m\u00e0 v\u00ec c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i m\u1ed9t c\u00e1ch th\u00f4ng minh h\u01a1n.<\/p>\n

S\u1ef1 b\u1ea3o tr\u1ee3 c\u1ee7a l\u00e3nh \u0111\u1ea1o bi\u1ebfn th\u1eed nghi\u1ec7m th\u00e0nh th\u1ef1c thi<\/h2>\n

S\u1ef1 ch\u1ee7 tr\u00ec c\u1ee7a c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao quan tr\u1ecdng kh\u00f4ng k\u00e9m n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt. Khi c\u00e1c l\u00e3nh \u0111\u1ea1o t\u00edch c\u1ef1c b\u1ea3o tr\u1ee3 cho c\u00e1c s\u00e1ng ki\u1ebfn AI, c\u00e1c nh\u00f3m s\u1ebd c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng \u01b0u ti\u00ean r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 thay \u0111\u1ed5i c\u00e1ch l\u00e0m vi\u1ec7c. T\u00edn hi\u1ec7u t\u1eeb l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh, gi\u00fap m\u1ed9t d\u1ef1 \u00e1n v\u01b0\u1ee3t qua giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111i v\u00e0o th\u1ef1c thi v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng.<\/p>\n

Assistants v\u00e0 Agents: Hai m\u1ea3nh gh\u00e9p b\u1ed5 tr\u1ee3<\/h2>\n

\u00d4ng Goode c\u0169ng ch\u1ec9 ra vai tr\u00f2 c\u1ee7a assistants<\/strong> (tr\u1ee3 l\u00fd) v\u00e0 agents<\/strong> (t\u00e1c t\u1eed) l\u00e0 hai l\u1ef1c l\u01b0\u1ee3ng b\u1ed5 sung cho nhau, kh\u00f4ng c\u1ea1nh tranh.<\/p>\n

    \n
  • Assistants<\/strong> (nh\u01b0 c\u00e1c copilots) gi\u00fap c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t c\u00e1 nh\u00e2n trong lu\u1ed3ng c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/li>\n
  • Agents<\/strong> gi\u00fap gi\u1ea3m thi\u1ec3u ma s\u00e1t trong c\u00e1c quy tr\u00ecnh ph\u1ee9c t\u1ea1p t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i (end-to-end).<\/li>\n<\/ul>\n

    Khi k\u1ebft h\u1ee3p l\u1ea1i, ch\u00fang t\u1ea1o ra kh\u00f4ng gian \u0111\u1ec3 con ng\u01b0\u1eddi t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1n \u0111o\u00e1n v\u00e0 ra quy\u1ebft \u0111\u1ecbnh \u1edf nh\u1eefng kh\u00e2u quan tr\u1ecdng nh\u1ea5t.<\/p>\n

    \u0110\u00f3 m\u1edbi th\u1ef1c s\u1ef1 l\u00e0 c\u00e1ch b\u1ea1n chuy\u1ec3n \u0111\u1ed5i v\u00e0 thu v\u1ec1 gi\u00e1 tr\u1ecb kinh doanh t\u1eeb AI.<\/p>\n

    \u2013 Bryan Goode<\/strong>, Ph\u00f3 Ch\u1ee7 t\u1ecbch m\u1ea3ng \u1ee8ng d\u1ee5ng Kinh doanh v\u00e0 Agents, Microsoft<\/p><\/blockquote>\n

    V\u0103n h\u00f3a l\u00e0 y\u1ebfu t\u1ed1 nh\u00e2n l\u00ean s\u1ee9c m\u1ea1nh ti\u1ec1m \u1ea9n<\/h2>\n

    C\u00f4ng ngh\u1ec7 ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ph\u01b0\u01a1ng tr\u00ecnh. \u00d4ng Goode li\u00ean t\u1ee5c nh\u1ea5n m\u1ea1nh v\u0103n h\u00f3a<\/strong> m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. Nh\u1eefng t\u1ed5 ch\u1ee9c coi AI l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh h\u1ecdc h\u1ecfi chung, n\u01a1i nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch th\u1eed nghi\u1ec7m, chia s\u1ebb v\u00e0 c\u1ea3i ti\u1ebfn, s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng nh\u00e2n r\u1ed9ng th\u00e0nh c\u00f4ng cao h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng n\u01a1i theo \u0111u\u1ed5i s\u1ef1 ho\u00e0n h\u1ea3o ngay t\u1eeb \u0111\u1ea7u. Trong c\u00e1c t\u1ed5 ch\u1ee9c tri\u1ec3n khai AI th\u00e0nh c\u00f4ng, v\u0103n h\u00f3a kh\u00f4ng \u0111i sau m\u00e0 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

    Cu\u1ed1i c\u00f9ng, m\u1ecdi chuy\u1ec7n th\u1ef1c ra l\u1ea1i xoay quanh v\u0103n h\u00f3a nhi\u1ec1u h\u01a1n b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c.<\/p>\n

    \u2013 Bryan Goode<\/strong>, Ph\u00f3 Ch\u1ee7 t\u1ecbch m\u1ea3ng \u1ee8ng d\u1ee5ng Kinh doanh v\u00e0 Agents, Microsoft<\/p><\/blockquote>\n

    B\u1eaft \u0111\u1ea7u nh\u1ecf l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n

    Quan tr\u1ecdng h\u01a1n, chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng AI kh\u00f4ng \u0111\u00f2i h\u1ecfi m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng to\u00e0n di\u1ec7n ngay t\u1eeb \u0111\u1ea7u. Theo kinh nghi\u1ec7m c\u1ee7a \u00f4ng Goode, c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ebfn b\u1ed9 b\u1ec1n v\u1eefng th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u nh\u1ecf, t\u1eadp trung v\u00e0o m\u1ed9t ch\u1ee9c n\u0103ng, h\u1ecdc h\u1ecfi nhanh, sau \u0111\u00f3 nh\u00e2n r\u1ed9ng m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u00edch.<\/p>\n

    \u0110\u1ed1i v\u1edbi c\u00e1c l\u00e3nh \u0111\u1ea1o \u0111ang c\u1ea3m th\u1ea5y b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau, th\u1ef1c t\u1ebf l\u1ea1i r\u1ea5t \u0111\u00e1ng m\u1eebng: trong h\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c, b\u1ea3n ch\u1ea5t c\u00f4ng vi\u1ec7c v\u1eabn ch\u01b0a thay \u0111\u1ed5i. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u01a1 h\u1ed9i v\u1eabn c\u00f2n nguy\u00ean v\u1eb9n.<\/p>\n

    \u01afu ti\u00ean s\u1ed1 m\u1ed9t c\u1ee7a m\u1ecdi l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p l\u00e0 t\u1ef1 h\u1ecfi: AI \u0111ang thay \u0111\u1ed5i ng\u00e0nh c\u1ee7a t\u00f4i nh\u01b0 th\u1ebf n\u00e0o, c\u00f4ng ty c\u1ee7a t\u00f4i nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 t\u00f4i s\u1ebd s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh ra sao?<\/p>\n

    \u2013 Bryan Goode<\/strong>, Ph\u00f3 Ch\u1ee7 t\u1ecbch m\u1ea3ng \u1ee8ng d\u1ee5ng Kinh doanh v\u00e0 Agents, Microsoft<\/p><\/blockquote>\n

    C\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 \u00e1p d\u1ee5ng AI nhanh \u0111\u1ebfn \u0111\u00e2u, m\u00e0 l\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o s\u1eb5n s\u00e0ng t\u00e1i thi\u1ebft k\u1ebf c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u00edch v\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 \u0111\u1ebfn m\u1ee9c n\u00e0o.<\/p>","protected":false},"excerpt":{"rendered":"

    Nhi\u1ec1u l\u00e3nh \u0111\u1ea1o \u0111ang lo ng\u1ea1i doanh nghi\u1ec7p m\u00ecnh \u0111\u00e3 ch\u1eadm ch\u00e2n trong cu\u1ed9c \u0111ua AI. Tuy nhi\u00ean, theo quan \u0111i\u1ec3m t\u1eeb Microsoft, c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1 kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c \u00e1p d\u1ee5ng s\u1edbm, m\u00e0 l\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i s\u00e2u s\u1eafc c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh. C\u00e1nh c\u1eeda v\u1eabn c\u00f2n r\u1ed9ng m\u1edf, nh\u01b0ng \u0111\u00e2y l\u00e0…<\/p>","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11580","post","type-post","status-publish","format-standard","hentry","category-ms-blogs"],"acf":[],"yoast_head":"\nL\u00e3nh \u0111\u1ea1o Microsoft: Chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng AI quan tr\u1ecdng h\u01a1n vi\u1ec7c \u00e1p d\u1ee5ng s\u1edbm | CMC Telecom<\/title>\n<meta name=\"description\" content=\"\u0110\u1ed1i t\u00e1c Tier-1 Solutions Provider c\u1ee7a Microsoft t\u1ea1i Vi\u1ec7t Nam\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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